Rulers That Belong in the Shop.

These aren’t desk rulers or novelty giveaways. These are shop rulers — made to be used, dropped, leaned on, and grabbed a hundred times a day.

I design rulers the same way I design replacement parts: solve a real annoyance, keep it simple, and make it feel right in hand. Some ideas improve accuracy. Some keep things from slipping. Some are just a reminder that tools are cool.

Measure. Mark. Move on.